In 2025, Mr Owen, Chairman of KESHI, and Ms Ansy, Director of International Sales, travelled to Saudi Arabia to pay business visits to long-standing clients. The primary objectives of this trip were to deepen cooperative relationships and gain insights into market demands; through open and candid face-to-face discussions, the parties further strengthened the foundation of mutual trust.
During the visit, the KESHI team toured the clients’ product showrooms to gain an in-depth understanding of their product positioning. We systematically identified the latest trends in the Saudi market regarding design styles, functional requirements and consumer preferences for bathroom cabinet and bathroom mirror. This has provided crucial data to support product localisation and optimisation, whilst clarifying the upgrade pathways and innovation directions for our bathroom vanity and framed bathroom mirrors.
Looking ahead, our company will continue to adhere to a market-oriented, customer-centric development philosophy. Through high-quality integrated bathroom vanity with mirror cabinet systems, we will join hands with global clients to embark on a new journey.
